ONLINE DEGREE PROGRAM

5 Best Books to Excel in Online Degree

Pursuing an online BBA degree has become more relevant than ever as it offers flexibility, easy accessibility, and learning at your own pace. But learning is a never-ending process, and to excel in a competitive business landscape, you should possess something unique. But the question comes: how?

Well, there are various ways to expand one’s knowledge, skills, and expertise, but the most effective and efficient way is to learn from books. Books are not just text but experiences that we might not get on the internet. They expand your perspective and opinion about the subject area and help you achieve your desired learning goals. Therefore, we have brought you the top 5 books that you should not miss out on while pursuing your online degree. 

 

 Principles of Marketing by Philip Kotler and Gary Armstrong

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The book Principles of Marketing, authored by Philip Kotler and Gary Armstrong, is a great headstart to your online BBA degree. The book encompasses various important topics of business administration, such as core concepts of marketing, fundamentals of marketing, and strategies and tactics of marketing, to help you elevate your marketing skills. It also offers how the market is segmented, ways to target the market, product development, pricing, and promotion of the products through effective marketing campaigns. The book is readily available on the internet as free open source for readers to easily download. 

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Modern Business Organisation by S. A. Sherlekar

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Modern Business Organisation by S. A. Sherlekar delves into the intricacies of modern business structures and management practices. The content of the book talks about the nature and purpose of business, organisational design, e-commerce, strategic planning, decision-making, and various leadership styles in the business arena. It is one of the best books for you to navigate your online BBA journey into a successful career. 

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Industrial Organization and Management by SK Basu, KC Sahu, and B. Rajiv

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Another book titled Industrial Organization and Management: SK Basu, KC Sahu, and B. Rajiv should also be one of your study materials while pursuing an online BBA programme. The book throws light on the phases in developing management practices, guiding principles of industrial management, different levels of organisation, legal aspects to consider while a company is formed, financial and economic analysis, product development essentials, personnel management in the industry, and the list goes on. The book serves as a whole package for you to master industrial organisation and be a successful business administrator. 

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Corporate Finance" by Stephen Ross, Randolph Westerfield, and Jeffrey Jaffe

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Corporate Finance" by Stephen Ross, Randolph Westerfield, and Jeffrey Jaffe teaches a reader about the meaning of corporate finance, modern theory of finances, the process of analysing financial statements, risk analysis, budgeting, etc. The book is a great fit if you are looking to join the corporate sector as a financial analyst, financial consultant, corporate finance manager, or business analyst. So, do check it out!

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Business mathematics and statistics by Dr. B.N. Gupta

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Today’s tech world revolves around data science, and if you don’t know how to analyse data, you won’t be able to get a handsome salary. Business mathematics and statistics Dr. B.N. Gupta is a great reading text for you to build statistical skills in business so that you can provide evidence-based solutions to various business questions. The book is written in simpler language, containing business mathematics and business statistics, to make sure you don’t lack any skills that can impede your professional growth in the job market. 

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Conclusion 

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Online BBA has a wide scope in the job market and offers you the flexibility, accessibility, and affordability to pursue your dream from the comfort of your home. The above top 5 books would help you gain practical knowledge and skills to master business administration online. Don’t limit yourself to these books only, and consider looking for other important books based on your specified area of interest. Remember, the more you learn, the more you will earn. Happy reading!